Steve Ballmer’s Microsoft

The New York Times writes:

Running a storied enterprise like Microsoft software heavyweight, geyser of cash, corporate icon is about much more than energy and commitment, says Steven A. Ballmer, the companys chief executive. It is all but a calling, an article of faith.

Youve got to be very realistic about where you are, but very optimistic about where you can be, he said during interviews this month. And the day you cant be both of those things, you shouldnt be a leader of a company like Microsoft. You have to believe; you have to believe; you have to believe.

In the Ballmerian world view, failure is not an option. If we dont get it right at first, well just keep coming and coming and coming and coming, he says.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.