Mobile Content Market

Xen Mendelsohn talks to Michele MacKenzie of Ovum: “Although the availability of mobile content has taken big strides forward in recent years, we expect revenue growth to be steady rather than spectacular over the next few years. We forecast that global revenues will grow from around US$31bn in 2005 to US$55.5bn in 2010. In 2005 and until the middle of the forecasting period, personalisation applications continue to dominate. But from 2007/8 onwards other application groups such as Alerts and mobile TV and video will increase their contribution to revenue growth. Ovum expects revenues from rich content – music, games and video and TV – many of which are core 3G applications, to drive wireless content revenues from 2008 onwards.”

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Rajesh Jain

An Entrepreneur based in Mumbai, India.