Web-Search Queries

WSJ writes:

People conduct hundreds of millions of search queries daily, many looking for goods or services to buy. Businesses in the U.S. this year will spend an estimated $8.3 billion to have their ads displayed alongside the results offered up by search engines, according to eMarketer Inc. Now, some companies such as National Instruments are figuring that what users type into search boxes offers insight into what people are actually interested in buying.

Businesses are learning to use Web-based services from Internet companies Yahoo Inc. and Google Inc. and other independent tools to evaluate the volumes of searches conducted on any given keyword. While few businesses say search data are their only source for product research or decision-making, some say it plays a useful role.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.