Doc Searls writes:
[The Live Web is] the one with verbs such as write, read, update, post, author, subscribe, syndicate, feed and link. This is the part of the Web that’s growing on top of the old Static Web of nouns such as site, address, location, traffic, architecure and construction. Nothing wrong with any of those static nouns (or their verb forms). They’re the foundation, the bedrock. They are necessary but insufficient for what’s needed on the Live Web, which is where your paper needs to live and grow and become more valuable to its communities (as well as Wall Street).
Lemme unpack that a bit. The Static Web is what holds still long enough for Google and Yahoo to send out spiders to the entire universe and index what they find. The Live Web is is what’s happening right now. It’s dynamic. (Thank you, Virginia.) It includes all the stuff that’s syndicated through RSS and searched by Google Blogsearch, IceRocket and Technorati. What I post here, and what others post about this post, will be found and indexed by Live Web search engines in a matter of minutes. For those who subscribe to feeds of this blog, and of other blogs, the notification is truly live. Your daily paper has pages, not sites. The difference is not “just semantic”. It’s fundamental. It’s how you reclaim, and assert, your souls in the connected world. It’s also how you shed dead conceptual weight, get light and nimble, and show Wall Street how you’re not just ahead of the curve, but laying pavement beyond everybody else’s horizon. It’s how your leverage the advantages of history, of incumbency, and of already being in a going business.
