While Google, Yahoo and Microsoft have offered mobile search for awhile now, they’ve really begun to step up their efforts this year. In addition, pure-play mobile ad players like Medio, which launched a PPC text ad platform for mobile search earlier this month, are coming to market with viable monetization options for mobile.
According to an August 2006 report from the Mobile Marketing Association, Mobile search is in its early stages of adoption, but shows significant upside potential. In a study of mobile device users, 31-percent had used search in the past month, and more than half of the phone users that were not aware of the ability to search via their phones said they planned to use mobile search after they were made aware.
While 2005 and 2006 have each been hailed as the “Year of Mobile,” there are increasing signs that those predictions may finally come true in 2007. And if not, there’s always next year.