Mobile TV

Business Week writes:

Two companies from Korea, land of the wireless future, are bringing technology to the U.S. that will allow television stations to bypass wireless carriers altogether and deliver programs directly to mobile phones. The latest development on this front came on Apr. 3 when LG Electronics, in partnership with Harris Corp. (HRS), unveiled new, inexpensive technology that allows stations to zip local news and other video content to phones, portable video players, and in-car entertainment systems within a 45-mile radius.

The sudden emergence of direct-to-consumer broadcasting is a significant blow to companies that have been advocating alternative approaches. They include Qualcomm’s (QCOM) MediaFlo, Crown Castle’s (CCI) Modeo, and satellite radio companies XM (XMSR) and Sirius (SIRI). MediaFlo, for example, has been working with wireless carriers so that they can offer some television programming to their customers.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.