Chetan Sharma…chaired at the PAN-IIT event on Mobile Advertising – Technical Challenges and Business Opportunities. An interesting thing to look at is what the mobile advertising industry was forecast to be by 2005 by analysts at the turn of the centurybetween $890 million and $6.8 billion. In 2006 the actual mobile advertising market was $421 million. On the panel everyone was bullish about the industry (not surprising since theyre all in the industry, Infospace, Medio, Google, Voicebox) but they cautioned it will take time because the reach is not there yet.
A comparison was made with Japan: Japanese Mobile Advertising market: Clearly, Japan has had more experience with Mobile Advertising than rest of the markets. In 2006, the average revenue/user/year stood at around $4. For US, this figure was less than $1.