IndianTelevision.com writes about a talk I gave at an IAMAI symposium on “Enterprise Mobility.” My talk was on Invertising.
Jain implored upon all corporates to create a friendly relationship with the customers through the mobile network. He talked about how “sounds of silence can be converted into sounds of money”.
He said, “Small ads, news and movie theatre updates, shopping discounts and serial timings should be provided by the mobile operators. Mobile-centric advertising has the potential to grow annually to Rs 20 billion. The pull mails should be converted to push mails and spam into subscription.”
He further explained that there can be growth in mobile advertising when customers pay for each detail they receive in their mobiles. Corporates can also double their income via network marketing and advertising.