I first came across the phrase “BHAG” in Jim Collins’ book “Built to Last.” It stands for Big, Hairy, Audacious Goals. It is something entrepreneurs need to embrace as they seek to build out their ventures.
If one is going to spend the next few years doing something, one might as well try and change the world rather than doing something that is incremental. Essentially, one needs to put aside the fear of failure and take up big challenges. The odds of failure are of course high, but that is true for any start-up.
That’s one reason I like the mobile data space where we are working in Netcore. Given that the mobile is already the most important device in our lives, there is a big lag in the services that are available on it. The current model of services only being made available via operators is going to change — operators will open up their platforms to a wider array of content and applications that their subscribers can access. It is in this context that the mobile offers a plethora of opportunities to create interesting services.
Mobile data is where the next new business models and digital leaders will emerge. As long as they have BHAG in their DNA!