Croma and Invertising

Continuing the thread on my experience in buying the Lenovo Ideapad S10, I walked in and out of Croma without them attempting to build a relationship with me. They could have used Invertising (which we offer to our enterprise customer base) to reduce the cost of next contact with me and build a hotline with me. The should have asked me to sms a START CROMA to opt-in to a channel which would provide periodic updates on new products, special offers, etc. I am as interested in getting the info from them as they are in sending it to me. But now, they have no clue who I am wven though I spent Rs 25,000 with them. I want to “invite advertising” from Croma into my life. An SMS once a week would have the ideal way for them to connect to me — along with giving me the option to opt-out at any time.

This is what retailers, brand owners and others need to think of. Every customer walking in to their store has a mobile in their hands. How can retailers like Croma delight them with information that they want? This is the magic of Invertising.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.