Book: Iconoclast

Looks like this week is shaping up to be the week of blog posts about books!

A book recommended to me by Chetanbhai at our Book Club meeting last week was “Iconoclast: A Neuroscientist Reveals How to Think Differently” by Gregory Berns. I bought a copy from Strand Book Stall over the weekend. I have read the first few chapters and it is quite fascinating. Highly recommended. Here is the Amazon page on the book.

An Iconoclast is someone who does things others say cannot be done. The book covers three aspects through a variety of examples — how iconoclasts perceive things differently, how they overcome the fear of failure, and how they are able to sell their ideas to others. I think we all need a little bit of that ‘iconoclast’ thinking in us — the book shows us how.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.