Complacency vs Urgency

Bringing about change in any situation is not easy. Part of the problem arises from complacency – people in their comfort zone happy with the status quo. It is in this context that John Kotter’s book “A Sense of Urgency” can lend perspective on how to effect the change that is much needed in organisations. As the book’s back cover puts it:

True urgency is a gut-level determination to move and win, now.

Its practitioners are unusually alert. They come to work each day determined to achieve something important, and they shed irrelevant activities to move faster and smarter. Those with a sense of true urgency are the opposite of complacent—but they are not stressed-out, anxious, generating great activity without much productivity. Instead, they are moving boldly toward the future—sharply on the lookout for both hazards and opportunities that change brings.


 I have just started reading the book and would strongly recommend it to managers and entrepreneurs who need to bring about change and either do not know how to do it right or have failed in previous attempts.The right sense of urgency can make all the difference.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.