Blog Past: Invertising

I wrote this post on “invited advertising” a year ago:

As we look ahead and address the limitations of today’s marketing methods, the mobile will emerge as the fulcrum for the new options. Companies which recognise and adopt mobile marketing are likely to see significant early benefits – and lock their competitors out in the customer attention game. Tomorrow’s world of mobile marketing is going to be built around three tenets: Publish-Subscribe, Multi-Modal Viewing and Instant Sharing.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.