The one thing I cannot stop doing is coming up with New Ideas. Nowadays, I also try and note the trail of how a particular idea could built up. There are three elements which I have found are particularly useful in the ideation process:
- Talking to people and listening carefully to the questions they ask
- Writing or doing a presentation – helps in structuring it
- Deep thinking for an extended period of time
Of these, the third is perhaps the hardest to do. There are so many things that need our attention – now! It is easy to lose oneself on answering emails, randomly surfing the web, or reading through Facebook status updates from dozens or even hundreds of friends. In other words, it is easy to get lost in the data streams that exist all around us. At times, it is very critical to step back and force a deep think – imagining what the future can be. That requires a few hours of uninterrupted thought — easier said than done.
One thing I have realised is that even not-so-good Ideas can be moulded over time with enough thought and interaction with others. One needs a base framework to begin with – and the courage to share half-baked thoughts with others! And then let things simmer fora while to make magic happen.