Blog Past: 2009 Mobility Trends

I wrote this a year ago. I should probably do an analysis of what I got right and what I didn’t!

Here is a brief summary of my pick of the ten trends that will define the mobile space in India in 2009:

  1. Subscriber growth in India will continue, driven by rural expansion, entry of newer operators, 3G and cheaper handsets.
  2. Incumbent operators will face challenges (and opportunities) on four fronts: new operators, mobile number portability, 3G and MVNOs.
  3. Focus on Value-added Services and Data will increase in saturated, urban markets.
  4. Mobile VAS operators which build direct-to-consumer relationships will start emerging.
  5. Flat-rate Data Plans will accelerate the use of the Mobile Internet, Social Media and Rich Media.
  6. Operators and/or handset players will launch AppStores to drive usage, innovation and revenues.
  7. Mobile Payments and Commerce will come into vogue for microtransactions.
  8. Companies will create multi-faceted mobile presence to deepen customer relationships and drive permission-based interaction and engagement.
  9. The Mobile will emerge as the next advertising and marketing medium – and be seen as capable of not just mass reach but also allow a high degree of targeting.
  10. The 2009 general elections will be an inflection point in the usage of mobiles in many different ways.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.