Rajesh Jain’s Netcore Solutions is planning to introduce a mobile Internet based solution to address the challenges the industry is facing while sending SMS’ to consumers, following the TRAI SMS Spam guidelines, which limit consumers on the do not call registry to an all-or-nothing regime for categories that they can subscribe to.
Speaking with MediaNama, Netcore COO Girish Nair said that via a partnership with Verisign, the company is introducing Phone.cc, which allows each user with an Indian mobile number (beginning with 91, for India), to create his own message inbox on the web, which allows for the selective blocking of spam messages, and for the consumer to receive messages over the mobile Internet, and also allows enterprises to message consumers those messages which they choose to selectively receive. He said that this is particularly applicable to certain transaction-related messages which have not been included in the defined transaction messages list from the TRAI, and also address the SMS cost increase expected once an interconnect charge of Rs 0.05 is levied.
“The (marketing) source can be blacklisted or whitelisted by you, and unlike the TRAI regulation, which is about categories, you can bar a specific brand or allow a specific brand. In the end, the user will go to the website to see the message, but the consumer will go to publish,” Nair told MediaNama.
But won’t this limit the usage to the Mobile Internet users only? Nair agrees, but says that he expects mobile Internet users to grow. The company plans to launch a mobile application in a couple of months, and this will enable a server based mobile message push to the users mobile phone, mirroring the way SMS works.