Emergic: Rajesh Jain’s Blog

The 5 Phases in the life of a Customer Relationship: Non-Customer and Competitor’s Customer: This is the universe of customers that need to be targeted. They can either be first-time customers in a category, or they could be competition’s existing customers. Need: Branding and Lead Generation Future Customer: This is where a subset of the [...]

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I think mobile industry valuations in India have seen their peak – about $150 billion or so for the entire industry. My belief stems from the fact that even though the subscriberbase will double in the next 3 years, a number of factors will reduce the ARPUs (and revenue per minute) and also the multiple [...]

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One of my other interest areas is providing software-as-a-service for SMEEMs (SMEs in Emerging Markets). In recent times, cloud computing has become a more fashionable way to refer to the ASP (application service provider) business. In India, given the lack of legacy in terms of IT deployment that exists in many SMEs, there is a [...]

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I will be attending CTIA next week in San Francisco (Sep 10-12). It is a short visit to the US — a business meeting on the East Coast, then 3 days on the West Coast, and then back to Mumbai. All in a week. The non-stop flights from Mumbai to New York have made travel [...]

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Mobile: iPhone (since Sep 2007). I bought it in the US in Aug 2007, and then had it hacked as soon as the jailbreak software came out. My previous phones (both of which I sued for about a year) were the Nokia N80 and Nokia 6630. I need to get the iPhone 2.0 software now [...]

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India of 2008 in the mobile space is quite similar to Japan of 1998. And into that Japan is when NTT Docomo launched its i-mode service in February 1999. In less than 3 years, 30 million subscribers were using i-mode. What are the similarities between 2008 India and 1998 Japan? (Here, my focus is on [...]

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One way to think about the opportunities in the mobile space is to think of the mobile as magic lamp. If you could rub it and a genie showed up, what would you ask for? Out of this thinking can emerge ideas for the next-generation of services. Think of moments in our daily lives where [...]

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Recently, a journalist emailed me some questions to answer on mobile advertising. I responded in some detail. Q1. What do you see as the main issues and opportunities with regard to mobile advertising in India? ISSUES: Early days of mobile ads means concept selling and experimental budgets Mobile also competing with 3 other emerging media [...]

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Here is the text of the speech. The presentation to go with it is here. What’s been the biggest revolution in retail in India? It has NOT been hundreds of malls across India. The real revolution is what is in the hands of everyone – the interactive device. Every customer of every enterprise now has [...]

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I had written this note sometime ago as a backgrounder on Invertising (invited advertising). I think it is as relevant today as when I had written it. It is one of the anchor services in mobile marketing. The fundamental paradigm shift that we see in the next few years is from ‘customer relationship management’ (CRM) [...]

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I will be on a panel on “Value Added Services for Enterprises” at IAMAI’s National Conference on MVAS on Tuesday (tomorrow) in Delhi. I will get five minutes to make a presentation, and then join the panel for a discussion. They key points for discussion as outlined by the organisers: * Enterprise Mobility: pushing line-of-business [...]

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