Business Week writes about BW’s study with Interbrand. A quote from David Martin, U.S. president of Interbrand: “When a brand earns our trust, we not only repeat our purchases, but we also tell all of our friends about it.
The top 10 brands: Coca-Cola, Microsoft, IBM, GE, Intel, Nokia, Disney, McDonalds, Marlboro, Mercedes.
How many of these brands do you use in your daily life? My answer: Microsoft (on a few PCs in our office), Intel (Inside), Nokia (some cellphones), McDonalds (dinner, once in a while).