Placeshifting TV

The Economist writes:

Just as timeshifting lets viewers choose when to watch something, placeshifting lets them decide where. Of course, people have long been able to carry recorded shows (on videotapes or DVDs) around with them. But in the past few months, the placeshifting of live broadcasts, as well as recorded shows, has become possible. What we’re moving towards is having any content, anywhere, anytime, on whatever device is available to you, says Van Baker of Gartner, a consultancy. This is, he says, part of a far broader trend: the personalisation of media consumption, from mobile-phone ringtones to music playlists.

The company at the forefront of placeshifting is Sling Media, a start-up based in San Mateo, California. Last year it launched the Slingbox, which in effect lets you watch your own television from anywhere in the world via the internet.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.