Paul Kedrosky writes:
I’ve been meaning to mention this for some time, but one of my favorite competitive strategies is simply declaring victory. Too many companies in new-ish markets wait too long to do this, and by then someone else may actually be the victor, making your claim more than a little hollow.
But many markets are tippy — they want there to be a market leader — so you can self-servingly help things along by declaring your firm to be the chosen one. It simplifies things, reduces risk, and eliminates uncertainty, thus driving a new stage of market growth.
So, when in doubt, declare victory. Early and often — and loudly.