In SMBs or workgroups in larger organizations, users who feel at home with technology are often frustrated that they have to rely on packaged software or custom-built alternatives when doing their jobs, according to Paul McNamara, Coghead’s chief executive officer. “There’s a large gap between the people who create the app and those who use it,” he said. “We let people who are close to a business problem create their own apps.”
Coghead is targeting corporate users who are comfortable creating Excel macros and understand business processes, he added. Coghead estimates there could be as many as 20 million such people employed in IT or operations units within SMBs or enterprises.