The New York Times writes:
Turning MySpace into a global power could be far more complicated than marketing a movie overseas. While the company has 100 million registered users, most are in the United States. People outside the United States already have different habits about socializing online.
And many do so by using cellphones rather than computers.
In the U.S., teen and 20-something culture is more about I.M., instant messaging, said Danah Boyd, a fellow at the Annenberg Center for Communication at the University of Southern California, who studies popular culture and technology. In other countries, the primary way of talking to your friends is SMS, text messages on mobile phones.