The New York Times writes:
Ads are creeping onto cellphones around the globe. At this rate, experts say, it will not be long before the 2.2 billion mobile phone users around the world consider it natural to tune into a 15-second spot before watching a video, sending a message or listening to a downloaded song between phone conversations.
Or so they hope.
This is the year that advertising breaks out worldwide, said Laura Marriott, executive director of the Mobile Marketing Association, based in Boulder, Colo., which represents more than 400 advertisers, phone makers, wireless operators and market research companies. Previously, there were not enough of the right phones and fast networks to support good advertising.