The Effort Effect

Guy Kawasaki writes:

If you manage any people or if you are a parent (which is a form of managing people), drop everything and read The Effort Effect. This is an article about Stanford psychology professor Carol Dweck. It examines her thirty-year study of why some some people excel and others dont. (Hint: the answer is not God-given talent.)

The article postulates that people have two kinds of mindsets: growth or fixed. People with the growth mindset view life as a series of challenges and opportunities for improving. People with a fixed mindset believe that they are set as either good or bad. The issue is that the good ones believe they dont have to work hard, and the bad ones believe that working hard wont change anything.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.