Blog Past: The Publish-Subscribe Web

This post is from June 2003. Here is how I began: “The first web made publishing possible. By giving each document published a unique identifier and making available a standardised application in the form of the browser for display, the first web made mass-reading possible. This web is about a few publishing and many reading. The second web will make mass-publishing and narrowband reading – many will publish and each will be read by a few. The building blocks of this web are slowly falling in place. Some call it the two-way web, others think of it as the writeable web. A more appropriate description is the publish-subscribe web, or ‘PubSubWeb’.”

Imagine if every SME can publish an RSS stream (via a weblog) about who they are, their products and services, the new developments at their organisation, their take on industry events, and what they are interested in purchasing. In addition, each of the SMEs should also set up subscriptions – based on what they are looking to buy or sell (by keyword or category) or by a company they would like to track.

So, SMEs do what they would anyways do in search of new business opportunities. By making it easier for them to both publish information and subscribe to relevant information, the PubSubWeb works as a connector, an information market maker. The product in this marketplace is information; the currency is attention.

Now, imagine this on the mobile.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.